How to reduce cart & checkout drops from a restaurant site

Val Scerbacov
CEO / Founder
999 min read
How to reduce cart & checkout drops from a restaurant site

Restaurant Checkout

Restaurant Checkout is a point at which customers pay for goods. Checkout in the restaurant is a process of getting your order finalized that includes customers' information, order details, and payment methods.

In this article, you'll learn how to make the restaurant checkout process easier and faster for customers, why you are hurting your revenue if the restaurant checkout process is complicated, and what technologies to use for success. We'll be talking about an online restaurant checkout process since this is where the most problems occur.

Keep reading this article to learn more about the checkout process and how to achieve the most efficient results for your business.

restaurant checkout, restaurant checkout process, online restaurant checkout

Stop Hurting Your Revenue With Complicated Restaurant Checkout

We bet 9/10 that you must improve your restaurant checkout. Your business is losing over 80% in online sales. 

People expect the restaurant checkout to be quick & simple. What occurs during the checkout process? Customers can't finish online ordering once products are in the cart because of misunderstandings during checkout.

It's not that hard to fix this issue if you understand customer needs for successful checkout. Sometimes, just a few tweaks are enough to increase online sales drastically.

Let's understand the restaurant checkout in detail to increase your conversion rate.

How To Make Restaurant Checkout Flow Better

An easy checkout process is increasing conversions by over 87%.

Most of the online ordering systems' flows are similar to each other. However, the restaurant checkout flow requires a unique approach.

Once a customer gets to the checkout page, give them an option to enter their email address in the first place. 

Secondly, ask for delivery methods. Find out more information about restaurant delivery solutions in this article.

After that, let the customer enter his address information for the delivery options. If a customer is willing to pick up the order, don't ask them to type information not required for the pickup, such as the billing address.

The last step is allowing them to pay online.

Use Proper Technologies For Your Restaurant Online Checkout

As practice shows, just a proper flow is not enough. There are multiple 3rd party pre-built online ordering systems with an integrated checkout system, but it doesn't mean it will work well.

Self-Hosted Restaurant Online Ordering System

Our team uses a self-hosted restaurant online ordering system with custom-built checkout procedures. One of the most common solutions we use is WordPress with WooCommerce addon. It allows us to build a fully customizable ordering system with the ability to adjust the checkout process as needed for the project.

Follow Our Path To Successfully Sell Online

Let's sum up the information we've learned. It's important to understand that the restaurant checkout process is vital for the success of your online sales.

As a business owner, you want to make your customer's life easier and better. It'll give lots of benefits to your brand. Make sure to think about customers retention. By the way, you can learn more about restaurant customer retention in this article.

Try to thoughtfully think of your ordering process and implement it in your website checkout. Don't let people struggle with complex solutions. Nobody wants to waste their time, especially with little things that customers must do in seconds.

Our team has developed a flourishing restaurant project with the most effortless checkout process. We are working on making it better day by day, and the information given in this article has proven in action.

Get in touch with us if you have any questions or need help with your current project. Blue Bee Web is always happy to help.

Val Scerbacov
CEO / Founder
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