What is SEO? SEO is an acronym standing for Search Engine Optimization.
As we all know, Search Engines such as Google, Bing, and many others can find pretty much any answer to your questions.
What Is SEO?
Search Engine Optimization (SEO) - is a process of improving the quality and quantity of Website traffic to a WEB resource by search engines.
So that way, anybody interested in your products or services can easily find you by relevant keywords using search engines.
SEO is targeting 'unpaid' traffic only. Also known as 'natural traffic' or 'organic traffic.'
How Does the Search Engine Work?
Search Engines, such as Google, Bing, DuckDuckGo, and others, use Robots to crawl WEB pages. Billions of WEB pages are getting listed day to day, month to month. A robot, a.k.a 'crawler,' is a script that browses all the pages to gather every single page's information.
By gathering information, the crawler sends the data to the Search Engine. The search engine reads it all and places the content in the list by ranking each page.
The 'Page Rank' is based on multiple factors. Let's break the most important ones down in the list below.
- Website Page Speed
- Server Response Rate
- Mobile Experience
- Internal Links
- Keywords & Synonyms
- Title & Header Tags
- Meta Description
- Images & Alt Text
- URL Structure
- Content Quality
As we can see, multiple factors are generating the Ranking. The Search Engine is giving each of the bullet points above rating from 0-100. The higher the overall score is, the higher the Ranking is, which means that the Search Engine will place your resource higher in the list.
Once you submit the Sitemap, the Search Engine takes about 30 days to index your website. It also takes about 6-8 months to reach at least the first three pages of the Search Engine. Yes, it's a very long-term process.
Why Is SEO Important For Business?
By generating quality WEB pages, and making sure all the Search Engine requirements are correctly followed, Search Engines will place your resource higher at the top.
When anybody is going to type a keyword or phrase related to your business, you want your business-related page to be at the user's face right away.
The best results as far as Click-Through-Rate/CTR is delivered on the first page. By statistics, not many people go beyond page one when searching online. Only 10% of the searchers are crawling up to page 5.
With everything said above, it's easy to understand that Ranking inside the Search Engine is crucial. Very important to get as close to the top as possible.
Being at the beginning of the search gives you a huge benefit. There is no need for paid advertising, which can save you thousands and thousands of dollars.
To achieve results as quickly as possible, you'd better find a professional company with a successful portfolio. The company that knows exactly how to achieve the best results and places your business at the top.
It's a very tough task to do because millions of people out there promise to reach the sky.
Our team at Blue Bee WEB has developed numerous SEO projects with Click-Through Rates (CTR) of over 20%. That is a huge number, considering an average CTR of other companies around 5-9%.
Our team will be happy to jump on your project and get it done with the highest quality possible.