SEO Marketing - Everything you need to know to grow your business

Learn SEO Marketing basics that will help you gain more organic traffic, warm & hot leads. Also, get a free SEO Audit.
SEO
999
min read
Vlad Ivanco
-
CEO / Founder
SEO Marketing - Everything you need to know to grow your business
seo marketing

What is SEO?

SEO, or SEO marketing, is a big part of overall digital marketing.

SEO helps you gain more organic traffic, as well as warm & hot leads. SEO stands for search engine optimization, a.k.a SEO marketing. It's a process of bringing your Web pages to the top of Search Engine Rankings using related keywords & properly written content.

SEO marketing consists of different types and strategies. In this article, we'll try to dive into SEO marketing details so you can get the most benefit out of it for your website traffic and discuss the most common mistakes and ways to avoid them.

Search Engine Optimization/SEO Effective Timeline

As our SEO specialists' practice shows, newly created domains (less than 60 days old) index within a week after submitting pages to the Google Search Console, but the actual lead generation starts in the second or third month. It happens due to low domain authority, a significant factor for Google's Search Engine algorithms.

Another set of factors affecting your SEO is the quality of your content:

  • Amount of links
  • Meta title & meta description
  • Website design
  • Page speed
  • Sitemap
  • Pages with redirects
  • Failed-to-index pages
  • Pages already indexed but contain errors

SEO for older domains may be tricky because it involves more factors affecting your SEO. For instance, some Domains have been registered for years but have never been active and are not connected to any analytics.

When starting SEO for domains like this, you may get trapped by many "spam pages" with a do-follow backlink showing up as indexed to your resource in massive amounts, which ruins your ranking and flags your web resource as low-quality. In this case, you won't be able to rank at the top of the search engine, even if your SEO is the best.

Another example is if the domain is old enough and has had Analytics and Google Search Console connected from the beginning but never paid attention to quality backlinks. It hurts your domain authority and delays higher ranking.

Situations like this may take 3-6 months to acquire more high-quality backlinks from trusted resources and optimize the content so that Google's search crawler can index your pages again and help them rank higher. Domains with a decent history and clean Google Analytics have a perfect chance to boost their organic traffic within 1-3 months after the SEO process and gain hot leads continuously.

As you can see, there are many factors that your domain is affected by, and each situation is unique. So, it's impossible to give exact numbers for how long it takes to get positive results.

But one thing you can be sure about. The longer you let your domain sit without an SEO strategy, the harder it'll be to optimize it for desired results.

Now, look at more SEO marketing details below to better understand this topic.

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SEO Marketing / SEO Benefits For Business

There are many search engines, including Google, Yahoo, and Bing. Google Search shares the most significant piece of the market with about 80%. When you appear on the first page of search results, search engines deliver more organic traffic for relevant keywords to your website.

Being on the first three to five pages of search engine results may bring you a decent amount of organic traffic ranging from 1000 to 1,000,000+ visitors per month and a good number of leads, depending on your niche and audience.

The most significant benefit of search engines is the option to choose ways and strategies for efficient digital marketing by giving you both organic and paid traffic. After performing proper keyword research, you can start blogging, using relevant keywords within your content, and consistently getting higher traffic. This option is free; any domain can apply for page indexing with search engines.

Having a good product is not enough. It would be best to spread the word; search engines must be your best lead-generation weapon for business.

High-quality content must engage your audience & speak their language to generate leads.

Businesses should use the full potential of search engines to gain success among online users. SEO intends to bring your resource to the first page if the content is valuable and your resource matches today's search engine standards. By getting to the first pages of search engine results pages, consistent, high-quality traffic is guaranteed, free of charge.

However, many competitors in the market are doing their best to achieve higher SEO scores. You should update the content consistently if you wish to keep the sweetest positions.

Blue Bee Web Team will be happy to assist you in acquiring desired SEO results.

Contact us now to speak to one of our SEO specialists and get a free website and SEO audit.

Use SEO For Marketing Small Business

The best part of SEO marketing is that you can achieve good results by sharing your business's expertise with the audience. Building a reputation through the highest-quality content is the way, especially for small businesses.

Relevant content on the web page attracts people interested in the products or services offered by your brand. SEO strategy plays a role in building a long-term SEO campaign for your brand.

SEO strategy helps develop well-thought funnels, & create an SEO-optimized website.

With the help of SEO tools, your SEO journey will be full of tasks to optimize for search engines. Search engine marketing has a set of rules that are constantly changing. Therefore, you always have to be warned and make changes accordingly.

Time is money, and you don't want to spend time playing games that could be vital to your digital marketing and ROI.

Save your brand from mistakes by enrolling with a knowledgeable SEO agency that knows its job. Optimize your routine, and let the professionals do what they do best. Generate as high-quality content as possible to rank higher and attract quality leads.

The Blue Bee Web Team will be happy to assist your business with our high-quality services and deliver tangible results.

Let's dive into the essentials of SEO marketing and learn its importance.

Essential SEO / Search Engines Marketing Facets You Should Be Aware Of

online marketing, internet marketing, digital marketing, seo marketing

On-Page SEO / On-Page Optimization

On-page SEO (also known as "on-site SEO") is the process of improving and optimizing existing web page content for search engines and users. Standard on-page SEO practices include optimizing title tags, content, internal links, and URLs.

Why Is On-Page SEO Important?

Google is looking for target keywords within your content to identify its relevance to a search query. It's a simple and effective way to let Google understand that your content is worth appearing on the first page of search results.

For example, most of the top 5 search results for any query contain the exact keyword in its title. So, to please Google crawlers and make it easy to understand what your page is about, use your target keyword in the following ways:

  1. Main page title (H1 tag)
  2. Your page's link (URL)
  3. Meta title & meta description (image here)
  4. At least once, use it in other headings on the page (H2)

How often should the target keyword appear inside an article? It's pretty simple. Try using the target keyword once within the first 100 words of your copy. The latter content should contain the target keyword by necessity.

Don't forget about some external and internal links. An external link means that your page links to authoritative sources of information. Here's an explanation of on-page SEO. Backlinko found that websites with relevant external links rank higher.

social media marketing, seo, social, seo marketing

Other factors will for sure help you rank your page's content in 2022:

  • Intuitive User Experience
  • Reduced Bounce Rate & Dwell Time
  • Conformity To Search Intent
  • The Highest Page Speed
  • High-Quality Content

Off-Page SEO / Off-Page Optimization

While on-page SEO focuses on improving the content of a specific page, off-page SEO does the opposite, improving the image of your whole website in the eyes of search engines.

According to SEM Rush, off-page SEO includes:

  • Brand Building
  • Citation Building
  • Content Marketing
  • Social Media Presence

Why Is Off-Page SEO Important?

Off-page SEO is building your website's domain authority in the eyes of search engines. Low-authority domains will be nearly impossible to outrank competitors with higher domain authority.

One thing to mention is that domain authority (DA) is deeply rooted in search engine algorithms. Therefore, you must work hard to get a higher domain authority rating.

There are many different tactics and techniques to get a higher DA. All of them are good, and it's better to use all the available methods to market your brand. However, it's time-consuming and requires deep knowledge and understanding of each tactic.

We'll be happy to share some knowledge by listing all the available off-page tactics and describing each in detail to gain maximum results for your SEO campaign.

Our SEO agency is ready to take care of your company's SEO strategy and deliver valuable results.

Contact us to get a free SEO Audit.

Most Important Off-Page Tactics For Businesses

  • Do-Follow Link Building
  • Social Media Marketing
  • Content Marketing
  • Local SEO
  • Influencer Marketing
  • Affiliate Marketing

Do-Follow Link Building

Link building is when you acquire a do-follow link to your webpage from a higher-authority website and repeat this process over time. Your domain authority increases, and you get higher organic rankings. It happens due to the higher reputation of your domain name.

An important fact you have to consider is that quality is more important than quantity. It's better to get one link from the resources with domain authority (DA) scores of 40–90 rather than ten backlinks from domains with authority lower than 10.

Another tip would be to get links from the same or similar sources as your competitors. It helps search engines understand that your page is on the same topic as your competitors'.

Social Media Marketing

For instance, Google understands your domain's presence across social media platforms. It counts reposts, likes, shares, and consistency. Social media platforms do not allow a do-follow backlink. However, in rare cases, their system can mark some links as do-follow if they deliver valuable content and have domain authority.

Besides backlinks, social media is a great place to share more experiences about your brand among millions of users. Building your audience is an important factor that leads to increased reputation and trust.

Content Marketing

Content marketing is not only about optimizing the content of your pages and creating blog posts. The proper approach to content marketing includes strategy. A well-done content marketing strategy clearly defines when to develop social media content, infographics, studies and research, ebooks, and whitepapers.

Content marketing is also a part of the marketing funnels you must use to make your website and its appearance profitable and improve ROI.

Local SEO Marketing

Local SEO refers to local search queries and your ability to appear higher in the rankings for these queries. Local SEO primarily includes Google My Business and local citations.

Considering that 4/10 people are looking for local information, Google has provided the so-called "Map Pack," where you get the results with maps and locations. The map pack appears before the organic results, which usually means searchers will take action based on the information provided.

Your Google My Business (GMB) account manages information about your business. GMB allows you to have a place for reviews, citations, business hours, locations, most popular questions, and news feeds. 

Influencer Marketing

Another approach is to promote your brand through famous individuals or "influencers," a.k.a. bloggers. Globally, more businesses use influencers to promote their products or services.

The benefit of this method is that search engines deliver your ad directly to the interested audience, which is a very effective way of attracting new customers.

Affiliate Marketing

Affiliate marketing is another powerful method of generating results. The idea of this method is to invite new users to the product using a referral code, which benefits both the new user and the code holder. New users usually get discounts or other offers when the referral-code holder gets bonuses for each newly registered user.

In our practice, this method works for SaaS-type businesses.

Any Business Can Track SEO Progress

The effectiveness of your website and SEO efforts is measurable. Connecting your website or app to Google Analytics is free and gives you the most advanced approach to handling analytics. You can view dozens of metrics for your web page and find weak content spots to improve for SEO success and get more qualified leads through your web pages.

Common SEO Marketing Questions

What Is Black Hat SEO?

Black hat SEO is an unethical search engine optimization method to artificially improve a website's search engine results page (SERP) ranking by boosting fake organic traffic to your website through 3rd party providers. They use a script that imitates humans, crawls the website searching for certain links by keywords, and clicks on the found results.

Google may consider those clicks as real organic traffic. It hurts the analytics because the results are inaccurate after this method. Also, Google may flag your website as a spam resource if it notices lots of traffic spikes.

Yes, you can boost your page to the first pages of search engines, but this won't be real traffic, and Google will drop the page from ranking if the fake traffic stops, which means that you would have to pay all the time to keep the traffic flowing day by day.

What Is White Hat SEO?

White hat SEO is the collection of recognized search engine guidelines that improve a website's rank on a search engine results page (SERP). Organic search results appear on search engines as a consequence of allowed techniques rather than paid or manipulative efforts.

Because paid organic and sponsored links are shown on search results pages, the significant portion of visible search results allocated to organic results is low, making first-page presence very valuable.

adwords, seo, sem, seo marketing

Techniques for enhancing a website's ranking and increasing organic traffic in search results include:

  • Ensure that the title & URL include critical keywords
  • Include enough suitable keywords in the website's content – but not keyword stuffing
  • Include links & buttons that will entice readers to explore the site further
  • Including quality links to social media profiles & other valuable external resources
  • Uploading quality media content

Paid Advertising vs. SEO

Paid advertising is an excellent option if you want instant results—the fastest way to start selling products or services. Unlike organic traffic, paid search results won't take months to deliver the desired results.

The downside of paid advertising is that you have to have a monthly ad budget, which won't improve organic traffic, even if you pay for your website to be at the top of the search engine results.

SEO is a long-term game that never brings instant results. Instead, it takes months, sometimes up to a year, to start generating decent results. To achieve results with SEO, you need to write high-quality, SEO-optimized content consistently. Yes, it's free to be listed in organic search results.

The downside of SEO is time. However, the benefit is worth the time invested. Once you get to the first page of organic search results, you'll stay there forever if you keep the content relevant.

How To Get Your Domain To The First Positions Of Search Rankings?

The main long-term goal is to be in the 1st position of search results for many of your targeted keywords. Yet, you must focus on the search rankings factor and satisfy the search engine by meeting all the SEO requirements. The search engine has its own set of rules that change periodically, and it's crucial to follow all the guidelines on time.

wordcloud, tagcloud, cloud, seo marketing

Getting your web pages to the top is time-consuming. Organic search traffic to your website should be built naturally, without black-hat SEO methods. Search engines appreciate quality content and valuable information. You must conduct keyword research correctly. You must perform on-page optimization periodically as well.

Remember, an important factor in getting ranked higher is building domain authority. This process involves lots of effort and uses different techniques depending on the business type and other key factors.

The Power Of Blog Posts

Your blog articles are an excellent benefit for search engine marketing. Write exciting content for your audience, include proper page titles and meta descriptions, select an appropriate focus keyword, and start gathering organic traffic. Don't forget to use the SEO tool to your advantage and follow their suggestions. Blog articles must contain relevant and valuable information for high search engine rankings. Make sure to include ALT text in all of your media files.

Get Help From Professional SEO Agency

Search Engine Marketing is a time-consuming process that requires in-depth knowledge and understanding of SEO optimization. Google, as well as other search engines, are using search engine crawlers to index your pages periodically. It means that each cycle between crawler updates could take weeks. Don't waste your time, and don't trap yourself in a tricky SEO process. Let the professionals do their job and concentrate your attention on other business aspects.

Our team is ready to get your SEO project under control and deliver value to your business.

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Vlad Ivanco
CEO / Founder

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