Get More Than Average Conversion Rate for Ecommerce Marketing

Published on
February 23, 2024
Digital Marketing
9
min read
Get More Than Average Conversion Rate for Ecommerce Marketing
Learn all you need to know to get more traffic & conversions to your ecommerce business. Also, get your marketing review for free.

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We're a tight and in-house team. We're not outsourcing and prefer to have complete control over the results. We don't bind you with contracts and believe that the best results come from close relationships with our clients.

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We're a tight and in-house team. We're not outsourcing and prefer to have complete control over the results. We don't bind you with contracts and believe that the best results come from close relationships with our clients.

  • Sales: The most apparent conversion for an ecommerce website is a sale. This can be achieved by optimizing the website's design, user experience, product selection, pricing strategies, and checkout process.
  • Email Subscriptions: Email marketing is a powerful tool for your ecommerce business. By encouraging your visitors to subscribe to your email list, you can stay in touch with them and promote new products and sales.
  1. Sales: The most apparent conversion for an ecommerce website is a sale. This can be achieved by optimizing the website's design, user experience, product selection, pricing strategies, and checkout process.
  2. Email Subscriptions: Email marketing is a powerful tool for your ecommerce business. By encouraging your visitors to subscribe to your email list, you can stay in touch with them and promote new products and sales.

Heading 2 goes here and nothing else goes here besides this one

We're a tight and in-house team. We're not outsourcing and prefer to have complete control over the results. We don't bind you with contracts and believe that the best results come from close relationships with our clients.

Heading 2 goes here and nothing else goes here besides this one

You may have heard that running an online business is a great way to make money, but it's not always easy. One key factor in success is understanding and optimizing your conversion rate – how many people visit your website and purchase something. It is crucial to understand the typical conversion rate for ecommerce firms and how to enhance your own conversion rate using smart marketing methods.

In this article, we will examine the essential components of an efficient ecommerce marketing strategy, the methods for increasing conversion rates, and the significance of building a thorough plan for your online business. So let’s get started!

Any ecommerce marketing strategy aims to increase the conversion rate - the percentage of visitors who take the desired action.

  • According to BigCommerce, the average conversion rate for ecommerce websites across all industries is around 2-3%
  • A study by Monetate found that the average conversion rate for ecommerce websites in Q2 of 2021 was around 2.9%

By improving these things, your business will have a better chance of turning visitors into customers, increasing revenue and return on investment (ROI).

The ecommerce conversion rate is the percentage of visitors to an ecommerce website who complete a desired action, such as making a purchase or filling out a form.

To get more than an average conversion rate for ecommerce marketing, your business must focus on several critical factors, including website design, user experience, product selection, and pricing strategies.

Ecommerce websites rely on conversions to drive revenue and grow their business.

Here are some actual conversions that your ecommerce website should focus on:

  • Sales: The most apparent conversion for an ecommerce website is a sale. This can be achieved by optimizing the website's design, user experience, product selection, pricing strategies, and checkout process.
  • Email Subscriptions: Email marketing is a powerful tool for your ecommerce business. By encouraging your visitors to subscribe to your email list, you can stay in touch with them and promote new products and sales.
  • Account Creation: Encouraging visitors to create an account can help build loyalty and increase customer retention. It also makes it easier for customers to make future purchases.
  • Abandoned Cart Recovery: Many visitors add items to their cart but fail to complete the purchase. Your business can recover lost sales by implementing abandoned cart recovery tactics like email reminders or retargeting ads.
  • Product Reviews: Including product reviews on your website can help build trust with potential customers and increase the likelihood of a sale.
average conversion rate for ecommerce

By the way, ecommerce is the way to go if you have products to sell online. Yet, to get the reach and reasons to buy for people, you still need to develop a proper ecommerce digital marketing strategy.

How to Calculate the Conversion Rate?

Calculating the conversion rate for an ecommerce website is a simple process that involves dividing the number of conversions by the total number of visitors and multiplying it by 100 to get a percentage.

Here's an example:

Let's say an ecommerce website had 10,000 visitors in a month, and 500 of those visitors made a purchase.

To calculate the conversion rate, you would divide 500 by 10,000 and multiply it by 100. The conversion rate for that month would be 5%.

It's important to note that the average ecommerce conversion rate varies across industries and can range from 1% to 3%.

average conversion rate for ecommerce

However, your business can strive to achieve higher conversion rates by optimizing its website design, product selection, pricing strategies, and user experience.

What is Considered a Good Ecommerce Conversion Rate?

The average ecommerce conversion rate varies across industries and can range from 1% to 3%.

However, what has been considered a reasonable ecommerce conversion rate depends on several factors, such as the type of products sold, the target audience, and the website's design and user experience.

Smart Insights says a reasonable ecommerce conversion rate is typically above 3%.

For example, luxury goods or high-ticket items may have a lower conversion rate than low-cost items due to the higher purchase consideration.

Similarly, niche products that appeal to a specific audience may have a higher conversion rate than those that appeal to a broader audience.

Here are some examples of ecommerce websites with high conversion rates:

  1. Zappos: Zappos is an online shoe and clothing retailer with exceptional customer service. The company has an impressive conversion rate of around 16%, significantly higher than the industry average.
  2. Amazon: As one of the world's largest online retailers, Amazon has a conversion rate of around 13%, according to Statista.
  3. Warby Parker: Warby Parker is an eyewear company that offers affordable glasses and sunglasses online. The company has a reported conversion rate of around 10%.
average conversion rate for ecommerce

Let us help you calculate your industry's average and optimal conversion rates. We'll research and analyze your competitors to get the most accurate results. For that, request your free marketing review by filling out the form.

Ecommerce Conversion Rate by Industry

Ecommerce conversion rates vary significantly across industries, and understanding industry benchmarks can help your business gauge its website's performance.

Here is a detailed report on the average ecommerce conversion rate for different industries:

  • Apparel

The apparel industry has an average ecommerce conversion rate of around 2.6%, according to a report by Monetate. However, this varies depending on the type of apparel sold, with luxury items having lower conversion rates due to higher purchase considerations.

  • Beauty and Personal Care

The beauty and personal care industry has an average ecommerce conversion rate of around 2%, according to a report by BigCommerce. This is because consumers often prefer to test products in-store before purchasing online.

  • Electronics

The electronics industry has an average ecommerce conversion rate of around 1.6%, according to areport by Monetate. This is due to the high price point of many electronics products, which requires more research and consideration before purchasing.

  • Home Goods

According to a report by Shopify, the home goods industry has an average ecommerce conversion rate of around 2%. This is because home goods are often purchased based on aesthetics and design, meaning consumers may spend more time browsing before purchasing.

  • Jewelry

The jewelry industry has an average ecommerce conversion rate of around 1%, according to a report by Littledata. This is likely due to the high cost and emotional significance attached to jewelry purchases, which can lead to longer decision-making processes.

average conversion rate for ecommerce

It's important to note that these are just averages.

Your business may have higher or lower conversion rates depending on various factors such as:

  • website design
  • user experience
  • product selection
  • pricing strategies
  • target audience.

Understanding your industry's benchmarks for ecommerce conversion rates can help you identify areas for improvement in your website's performance and optimize your online store accordingly.

How to Improve Ecommerce Conversion Rates?

Ecommerce conversion rates are a critical metric for online businesses; improving them can increase sales revenue.

Here are some practical ways to improve ecommerce conversion rates:

1. Improve the User Experience (Ux) of Your Store, Cart & Checkout

It is essential to have a website that is easy to use so people will want to buy things from you. Ensure your website has an easy-to-use interface, straightforward navigation, and fast loading times.

2. Analyze Customer Behavior With Heatmaps or A/B Tests

Heatmaps and A/B tests help you see how people use your website and what could be improved.

3. Think About Why Visitors Are Not Converting

Think about why people might be leaving your website without buying anything. Some reasons could be that the prices are too high, the pictures or descriptions of the product are not good, it is hard to check out and pay, or people do not trust your brand.

4. Use High-quality Images & Videos of Products

Good pictures of your product will help customers make better decisions when buying something from you. Your videos are another powerful tool for showcasing products, as they provide an interactive experience for customers to see how a product works or looks in motion.

5. Create Limited-time Promos & Coupon Codes

Offering a lower price or a special deal might encourage people to buy your product.

6. Implement free shipping

Many customers expect free shipping when shopping online. This means more people will buy from you if you offer free shipping.

7. Use shopping cart abandonment tools

Abandoned carts are a common issue for businesses that sell online. But there are some things companies can do to get those sales back. For example, they can send email reminders or retarget ads.

8. Don't forget about chatbots & live support

A chatbot or live support can make people happier and more likely to buy something from you.

9. Provide detailed product descriptions

If you want customers to buy your product, write a description telling them what it does and why it is better than other products.

10. Make sure the "Add to cart" & "Checkout" buttons are visible

The buttons people need to click to buy something must be visible on every page of your website.

11. Clearly explain your selling proposition

Make sure that people know what makes your brand different from others. Explain why customers should pick your brand instead of someone else's.

average conversion rate for ecommerce

By implementing these tips, your business can increase its chances of converting visitors into loyal customers and driving growth for its online stores.

Here's a lot to do to make the most of your website in terms of content and UX. Contact us if you want our professional opinion and specific advice on improving your website. Get your free marketing review by filling out the form.

Other Ecommerce Factors That Improve Conversions

In addition to using high-quality images and videos of products and creating limited-time promos & coupon codes, several other ecommerce factors can improve conversions.

These include:

  • click-through rate (CTR)
  • bounce rate
  • average session duration
  • average pages per session
  • exit rate.

Click-through rate (CTR) is the percentage of users who click on a specific link or call to action on a website.

A higher CTR indicates that more customers are engaging with the website and its content, which can lead to increased conversions.

Your business can improve its CTR by optimizing its website's design, layout, and content to make it more user-friendly and visually appealing

Bounce rate refers to the percentage of users who leave a website after viewing only one page.

A high bounce rate indicates that customers are not finding what they are looking for or are experiencing issues with the website's performance.

Your company can improve its website's navigation, provide clear calls-to-action, and ensure fast loading times to reduce bounce rates.

Average session duration measures how long users stay on a website during a single visit.

A longer average session duration indicates that customers are engaged with the website's content and may be more likely to convert.

To increase average session duration, you can create engaging content, such as blog posts or videos that keep customers on the site for extended periods.

Average pages per session measure how many pages users view during a visit.

A higher average page per session indicates that customers are exploring different parts of the website and may be more likely to make a purchase.

You can increase this metric by providing related product recommendations or links to similar content throughout the site.

Exit rate measures the percentage of users who leave a particular page on a website after viewing it.

High exit rates on checkout pages or other critical areas indicate potential roadblocks in the conversion process.

You can reduce exit rates by improving usability on these pages or simplifying checkout processes.

Improving click-through rates (CTR), reducing bounce rates, and increasing average session duration & pages per session while reducing exit rates are crucial factors for enhancing ecommerce conversion rates.

All the above factors can be set up and found via Google Analytics. If you don't have or are unsure if you have this free tool, contact us. We'll provide you with all the data you can have on your website. For that, request your free marketing consultation by filling out the form.

Strategies For Implementing CRO to Boost Your Sales

CRO stands for Conversion Rate Optimization. It is a way to ensure that people who visit your website are more likely to become customers and buy something from you.

Implementing Conversion Rate Optimization (CRO) practices is crucial for your business looking to grow its online sales constantly.

Here are some effective strategies for implementing CRO solutions:

  • Creating Targeted Landing Pages and Optimizing Them for Conversions  
  • Refining Product Descriptions and Visuals to Engage Visitors  
  • Utilizing Remarketing Campaigns to Nurture Leads  

Creating Targeted Landing Pages and Optimizing Them for Conversions

Landing pages play a vital role in converting website visitors into customers. A landing page is a standalone web page that exists solely to persuade visitors to take a specific action, such as making a purchase, filling out a form, or downloading content.

Creating targeted landing pages focusing on particular products or services can increase the chances of converting visitors into customers.

To optimize landing pages for conversions, you should consider the following:

  1. Keep it simple: The landing page should be visually appealing yet easy to navigate with clear calls-to-action highlighting the next steps in the customer journey
  2. Focus on benefits: Highlighting product features & benefits and demonstrating how they solve customer pain points can go a long way in persuading potential buyers.
  3. Optimize load times: Slow loading times can lead to higher bounce rates and lost sales opportunities, so ensuring quick load times are critical in keeping customers engaged.
  4. Use social proof: Including testimonials from satisfied customers and reviews builds trust and demonstrates credibility, increasing the likelihood of conversion.
average conversion rate for ecommerce

To understand how to optimize your landing page, read our article. You will learn CRO tactics to increase the ROI of your page.

Refining Product Descriptions and Visuals to Engage Visitors

Refining product descriptions with detailed information about features, benefits, use cases, and visually appealing images and videos can captivate customers, increasing conversion rates.

To optimize product descriptions and visuals for maximum engagement, you should consider the following:

  1. Highlight Benefits: Instead of focusing solely on features, highlight how each part solves a customer pain point. This helps potential buyers understand how the product will improve their lives or solve their problems.
  2. Use High-Quality Visuals: Images and videos should be high-quality & professional as they help showcase products more engagingly than text alone. This makes it easier for potential customers to visualize themselves using the product, which can lead to higher conversions.
  3. Keep It Simple: Product descriptions should be clear & concise, avoiding technical jargon that might confuse potential buyers leading them away from making a purchase decision.
  4. Include User-Generated Content (UGC): UGC, such as reviews or customer photos/videos, can provide social proof, which builds trust in potential buyers, increasing the likelihood of conversion.
  5. A/B testing: Experimenting with different variations of headlines, images, copy & calls-to-action using A/B testing helps determine what resonates best with the target audience, ultimately boosting conversions.
average conversion rate for ecommerce

Utilizing Remarketing Campaigns to Nurture Leads

Remarketing campaigns are a powerful tool for converting potential customers who have already shown interest in a product or service.

These campaigns target users who have visited a website but have not yet made a purchase, reminding them about the product or service and encouraging them to return and complete the transaction.

To optimize remarketing campaigns for maximum engagement, you should consider the following:

  1. Segment Your Audience: Group your audience based on their website behavior, such as visited pages, products viewed, or added to cart. This helps personalize ads with relevant messaging that resonates better with each group, ultimately leading to higher conversions.
  2. Use Engaging Ads: Create visually appealing ads that grab attention while being concise & clear in messaging, highlighting unique selling propositions that set you apart from competitors.
  3. Offer Incentives: Offering discounts or deals can be an effective way to entice potential buyers into making a purchase decision they may have been hesitant about earlier.
  4. Keep Frequency In Check: Overexposure to ads can lead to ad fatigue & negative brand perception, so limiting frequency capping ensures maximum impact without losing relevance.
  5. A/B testing: Experimenting with different variations of headlines, images, copy & calls-to-action using A/B testing helps determine what resonates best with the target audience, ultimately boosting conversions.
average conversion rate for ecommerce

CRO is a set of strategies and tactics to improve your sales. Most of the time, it means improving your content. You might be busy analyzing and checking all your online marketing assets.

To help you save time, we can provide you with our professional opinion and specific advice on improving your website. Tell us about your project by filling out the form.

Essential Ecommerce Optimization Tools

When it comes to optimizing an ecommerce website, there are several essential tools that your business should consider. Two of the most critical tools for ecommerce optimization are HotJar and Google Analytics.

HotJar is a powerful tool that gives your business insights into how users interact with their website. It offers a range of features such as heatmaps, visitor recordings, funnel analysis, surveys & feedback polls that help businesses understand user behavior & pain points, thereby improving overall user experience.

One of the critical features of HotJar is its heatmap functionality. This feature shows which website areas receive the most clicks or attention from users, allowing you to optimize your site design and layout for maximum engagement.

Additionally, visitor recordings allow your business to see how users navigate your website, providing valuable insights into what works well & where potential improvements lie.

Google Analytics is another essential tool for ecommerce optimization. It provides your business with detailed data about website traffic, including demographics, behavior flow & more, helping in understanding the target audience better while identifying opportunities for improvement across various channels like organic search, paid advertising, or social media marketing.

One of the key features of Google Analytics is its ability to track conversion rates which helps you understand which marketing channels are driving conversions and where they need to focus efforts to boost sales.

average conversion rate for ecommerce

It offers real-time data on site visitors and acquisition reports providing insights into what sources drive the most traffic, ultimately leading to increased ROI.

By utilizing both these tools together in conjunction with other CRO solutions such as A/B testing or remarketing campaigns, your business can create a more personalized shopping experience that resonates better with your target audience, ultimately leading towards higher conversion rates and benefiting overall business growth in terms of revenue & customer loyalty.

Ecommerce CRO Common Questions

What is Conversion Rate Optimization?

Conversion rate optimization (CRO) is making changes to a website to make it easier for people to use. This includes improving the design, making the website easier to navigate, and writing better copy. The goal is to get more people to take a desired action, such as buying something or filling out a form.

Why is CRO important for ecommerce businesses?

CRO helps ecommerce businesses optimize their website for maximum engagement and sales. Improving the user experience, design & layout of the website and creating personalized content that resonates better with the target audience, ultimately leading to higher conversion rates benefiting overall business growth in revenue & customer loyalty.

How do I know if my website needs CRO?

If your website has high traffic but low conversion rates, it may be time to implement CRO solutions. Additionally, suppose you notice that users leave your site quickly or do not engage with particular pages or products. In that case, it indicates potential areas for improvement that can lead to higher conversions.

What are some common CRO strategies and techniques?

Some common CRO strategies include A/B testing, creating personalized content catering to user behavior patterns using tools like HotJar & Google Analytics, optimizing product pages by including clear call-to-actions (CTAs), reducing friction during the checkout process by simplifying forms, etc.

How long does it take to see results from CRO efforts?

The timeline for seeing results from CRO efforts varies depending on factors such as industry type, traffic volume & complexity of changes being made. However, generally speaking, most ecommerce businesses start seeing positive results within 4-6 months after implementing effective CRO solutions.

Summing Up

Implementing a conversion rate optimization (CRO) strategy is crucial for your ecommerce businesses looking to improve their online sales performance.

Your businesses can make more money and have customers who return a lot if they use special techniques like A/B testing, making product pages better, and making it easier to buy things. This makes shopping more fun for customers.

Key points to remember:

  • Conversion rate optimization is when websites make changes to help visitors complete the things they want to do, like buying something. This makes it easier for them.
  • CRO helps ecommerce businesses optimize their website for maximum engagement and sales.
  • Common CRO strategies include A/B testing, personalization, optimizing product pages, and reducing friction during the checkout.
  • CRO results will differ for different businesses, depending on the industry, how many people visit the website, and what changes are made. But usually, you will see good results within 4-6 months after doing it.

Ecommerce businesses can have more customers and make more money if they focus on important things and use strategies to get more people to buy from them. This will help the business grow, and customers will be happy.

Getting more than the average conversion rate for e-commerce may seem overwhelming and time-consuming. It is true, especially if you are in charge of your business and must monitor it in every aspect.

We, At Blue Bee Web are ready to help you out. Being in the marketing industry for more than 10 years, our team has an exhaustive understanding of digital marketing, including how to optimize your ecommerce conversions.

Request your free marketing review, to get all necessary tips to improve your digital marketing to help you increase ecommerce conversions, which will bring you more customers and sales.

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