What Is Digital Marketing About?
Digital Marketing is another type of advertising explicitly aimed to promote your products or services across all existing digital channels.
People won’t buy your products or services if they don’t know about you. Therefore, digital marketing is your best helper to achieve the quickest visibility and results.
If you want to sell more, you have to promote. That’s the golden standard of marketing. Even having tons of content, products, and services won’t increase sales without advertising. That is where digital marketing comes into play.
In this post, we’ll answer the following questions:
- What is digital marketing about?
- What types of digital marketing exist?
- What benefits of digital marketing can you get?
Of course, you may feel uncomfortable with online marketing, especially if you are unfamiliar. Our team got this excellent article prepared for you, so it’ll be easier to dive into the world of success and start generating revenue more efficiently.
Keep reading to find out more, and remember that you can always contact our team for help.
Why Digital Marketing Is Important
The importance of digital marketing is pretty straightforward - getting positive results and increasing ROI. Not only that but also tracking advertising performance in real-time, such as:
- conversion rate
- click-through rate
- amount of impressions
- and more
Digital marketing can deliver instantaneous results, but some types take months to start working as expected. However, in both cases, it’s worth the effort.
Once you realize the potential of each kind of digital marketing, you’ll be able to choose the best solution for your business.
So, let’s find out why digital marketing is vital by understanding the types and differences between them.
6 Types Of Digital Marketing
Exist many types of digital marketing, but it does not mean that you need them all. We would like you to have a clear picture of each class to make the right decision and won’t waste your time and money on things you don’t need.
1. Search Engine Optimization / SEO
Search Engine Optimization (SEO) is optimizing each page of your website to fit search engine criteria in terms of the search query.
According to Statista.com, from 2010 to 2022, Google Search Engine took over 87.55% of the total market share, and Bing didn’t exceed 7.2%.
SEO is the most extended way to achieve positive results because it attracts traffic naturally. Traffic from the search engine is called organic traffic. It’s free because search engines place your links based on keywords the page is ranking for without paying a single dime to the Ads platform.
There are numerous ways to improve your SEO rankings. The primary step is to specify and include relevant keywords in your content, helping search engines rank the page for those terms.
Other ways to optimize your content for SEO are:
- Add images with ALT attribute
- Use keyword in the URL of the page
- Spread the actual keyword and synonyms across the content
- Earning backlinks
- Optimize the page speed
- And more!
When your content gets to page one of the search engines, it gathers the traffic from relevant search queries and brings positive results.
2. Paid Advertising / Pay-Per-Click Marketing / PPC
Another type of digital marketing is pay-per-click or paid advertising - the fastest way to attract traffic to your website. Google Ads has one of the biggest ROIs, over 200%. However, this method costs money. You have to pay for every click and have a budget ready for daily spending. The traffic coming from paid advertising is called paid traffic.
You can launch a paid advertising campaign with well-known platforms like Google Ads or Bing Ads. They give you an option to create personalized Ads, specify the keyword you want to target, and land users directly to the selected page.
To get Ads to the top of the search results, an advertiser must optimize the campaign & bid strategy to achieve a higher Ad Rank.
As a landing page, you can use a product page if you have an eCommerce website or any other page that will engage visitors to convert into customers.
Tip: paid advertising is not going to improve organic traffic.
3. Social Media Marketing
Social media is another powerful tool for promoting your business. As one of the types of digital marketing, social media gives a significant advantage to speaking directly to your audience. According to Statista.com, Facebook, YouTube, and Instagram take a considerable market share with about 5 billion active users daily.
You can set up a business page on any existing social media platform(s). From there, post engaging content like stories, infographics, or videos. Building a more vast audience around your brand will give you more traffic towards your business and sales.
Social media marketing will also give your brand more recognition and trust and a bigger interested audience to target.
Another great feature is social media advertising. Statistics show that social media’s conversion rate is averaging 37.9%. It can help you gain traffic and build your audience.
4. Content Marketing
Here we’ll pay close attention to one of the critical types of digital marketing - content marketing.
Content marketing involves creating different types of content, such as media content or written content. 60% of marketers report that content marketing generates demand/leads. In addition, 70% of marketers say that content marketing helps educate the audience, and 60% say it helps build loyalty with existing clients/customers.
Both types are efficient, but the most you can get is combining them. For example, create an article and explainer video for that article.
If making a video is beyond your capabilities for some reason, don’t hesitate to write some decent posts explaining the topics of your business so that you can provide valuable content to the audience.
The content provides a better context of your website for the search engines and helps you rank higher and faster, generating revenue and positive results for your business.
Content marketing has some specialties in terms of advertising. It works perfectly in combination with PPC and SEO. For instance, once you post an article, you can optimize it for SEO, and it’ll get organic traffic with time, while you can use it for paid advertising at the same time.
5. Email Marketing
Email marketing involves sending emails to potential clients to notify them about new products or services, upcoming events, discounts, updates, etc.
59% of B2B marketers say email marketing is the most effective channel for generating revenue, according to Benchmarkemail statistics.
Email marketing begins on your website, where you collect people’s email addresses using email forms.
Once people subscribe to your newsletter, start sending them emails focusing on the most critical parts of your business, and never SPAM them with unnecessary messages, because they’ll unsubscribe.
Best email practices include:
- Email personalization
- Meaningful subject lines
- Email list segmentation
6. Affiliate Marketing
Statistics show that by the end of 2022, the affiliate marketing industry will reach an estimated worth of $12 billion. This number exceeded about thrice its value in 2015.
Affiliate marketing is an advertising model in which companies pay influencers to promote their products or services.
It’s one of the most powerful marketing strategies, but it requires a big budget and connections with the proper 3rd party to target a relevant audience.
The Benefits Of Digital Marketing
So, what is digital marketing about? The answer is - it’s about successful business if you make it suitable. Doing it wrong can waste your time and money without any positive result.
You might be very disappointed with the process because it requires years of experience and a 100% complete understanding of all digital marketing types.
However, if you choose the right team of digital marketing experts to help you promote your business, it’s worth spending with no doubt.
Build Your Digital Marketing Campaigns With Blue Bee Web Efficiently
Our team - Blue Bee Web, has years of experience in digital marketing, building projects of different scales, from small businesses to mid-sized companies. We’ve managed over 2 million dollars in digital marketing spending that generated above 600% ROI.
We know how to start a well-thought campaign from the ground up and scale up your business to the next level, better than any competitors.
By partnering with us, you are getting access to professional services, qualified specialists, and a friendly team that is always ready to help you and doing its best to exceed your expectations.
Don’t wait. Schedule a free consultation with our specialists today and start generating profitable results.