Start with a Free PPC Forecast by Blue Bee Web B2B PPC Agency

Simply creating Ads is not enough. You have to understand the consequences of each action & change made to the campaign. Efficient Ad campaign requires a well-thought Ad strategy to gain the highest ROI within short period of time. Running Ad campaign without the strategy leads to waste of the budget & no results. Make sure to run your Ad campaign with a proven Ad strategy.

It's important to understand that exists certain low-barrier for the monthly Ad spend, & going lower won't bring any results & waste the budget for nothing. Perfect PPC Campaign starts with an in-depth keyword research & analysis. This process gives a clear picture of keyword search volume, cost-per-click (CPC), understanding keyword relevancy, upcoming trends by locations, & initial budget to begin an effective Ad Campaign.

To measure the efficiency of any Ad Campaign, analytics data must be gathered. For this purposes, exists Conversion Tracking. It's a piece of unique script that integrates into your website or app to calculate actions & send them over to the Analytics platform. This method allows getting the real-time data & count actions such as clicks, scrolls, page views, time spent on the website, filled out forms & other actions.

There are two major Paid Advertising Platforms offered by search engines from Google & Microsoft Bing. Since the Google Search is sharing over 85% of activity, Bing is taking about 8%. However, even 8% is a big number. Since the Google Search remains the biggest Ad Platform (Google Ads), we highly recommend starting with it. It also shares the most advanced Analytics tools, user experience, functionality & integrations.

Each Ad Campaign requires adjustments, based on gathered Analytics data. It's done once a month, because time is needed to gather analytics, & each change is going to affect the performance, since Google Search is using Artificial Intelligence (AI) to process the data & learn how to better show your Ads. Adding targeted keywords & generating a list of negative keywords is also a big part of optimization process. Properly optimized Ads supposed to cost less with time.

Once someone clicks on your Ad & leaves the page, retargeting mechanism comes into play & starts chasing that user all over the internet during 30 days. It increases the amount of conversion over 60%. This process also requires integration of scripts from the Ad Platform into your website. Retargeting does not cost you a dime if users are just viewing your Ads. It counts only clicks, which is exactly what is needed for the successful Ad Campaign.

Our PPC Agency is managing your Ad Campaign daily & performing monthly optimizations to increase conversions & ROI. Our PPC experts reviewing the performance of the campaign daily to make sure it's not underperforming. We exclude all the irrelevant keywords & phrases, monitoring demographics & upcoming trends. In short, we are doing everything in our power to minimize your Ad Spend & maximize ROI.

Paid Search Advertising is giving you an option to be placed on top of the search result when searching for specific keywords, even if you don't have organic traffic or any other online presence. Different campaigns require different budget & unique approach to target specific audience & generate relevant leads. You have to pay monthly to stay listed at the top. There are many competitors out there, meaning that an Ad Campaign must beat them all day-to-day & month-to-month.

Since PPC campaign is navigating users to your landing page, it's vital optimizing it to the point where it's intuitive for a call to action. Users should act accordingly once they land to a page with less obstacles. Paid Advertising Platforms are scoring from 1 to 10 Ads quality. Landing page experience is playing a crucial role for this factor. Content on the page must represent advertised product or service including detailed description and call to action.

Media Ads are full of graphics & have different placements, rather than search Ads. Media Ads are best useful when imbedded into YouTube videos. In some cases, it might be a static graphics, which is places across different websites or apps. Media Advertising requires a set of meaningful banners & well-made, quick & easy to understand video clip in most cases. The biggest benefit of Media Ads is pricing. It's always significantly cheaper than the Search Ad.

Paid Advertising Platforms such as Google Ads is offering a Dynamic keyword tag insertion into the Ads. It means that one dynamic Ad can replace 10 static Ads. Keywords are going to be inserted into the Ad name. It's possible to generate one Dynamic Ad that can be used along with other keywords you have listed, so Google is going to insert it when search query matches. It helps increasing conversion rate by precisely matching desired search.

Ads could be extended with different options. For instance, product price, discount offer, purchase notice, phone number, & other useful features. It makes Ad look richer & more attractive by giving more options to the interested audience. It's possible to run the campaign without Ad Extensions, however this is free feature integrated into the Ad Platform & helps increase conversion rate.